Q4 we urge businesses to “diversify” their ad strategy. There is a lot of volatility now in the ad space and on Google. Marketers urge customers to start thinking about the holidays 3 months prior. Can you hear Mariah Carey lurking around the corner? Start thinking about your holiday strategy now marketers are saying. So where […]
Clients are seeing decreased performance after the GA4 updates last month as we expected. Kow Abundant is offering new highly competitive services. Kow Abundant is growing, as the top SEO company in Columbus we evaluated and updated our offerings to be class-leading and ahead-of-the-pack so they better-fit today’s marketing needs for clients. As such we have updated our services […]
Google’s full transition to new analytics is fast approaching, as of July 1st, 2023 UA3 (the old analytics) will no longer be supported. The digital ads industry is going through a major shift. At the recent Google Marketing event Google showcased a number of Ai “enhancements” to Google Ads as they proclaimed they were an “Ai first […]
Shifts in Ai, Poor Tech Support, & Old Analytics Sunsetting in July 2023. We see big industry shifts and how to react to them. There is nothing permanent except change said the Greek Philosopher, Heraclitus. This is true for digital ads at this time. There are times when big shifts happen and for many of […]
Google Ads Competition is Very High, See our Future Predictions Here This month finds Kow Abundant growing! We have hired a new SEO/PPC person and are looking to add even more. This is due to increased demand but it is long overdue. We want to offer great services to our customers and keep the level […]
Google Business Delays Up to 3 weeks Businesses march on this March. More small businesses are needing help verifying Google Business Profiles; still hating the name change from Google My Business. Google Business directly mentioned to us delays of up to 3 weeks. Clients are also reporting issues with postal mail sweeping the nation from […]
2023 will bring changes to Google, including a massive shift in analytics tracking of websites. Happy Moo Year! It’s 2023 and for small businesses, a new year is a time to look ahead, set budgets, and in the case of SEO, be prepared for what’s coming. Google will be going through a lot of changes […]
Kow Abundant was the target of a cybersecurity attack and it almost got hold of us. This is the account of what happened and how we narrowly escaped with the help from cybersecurity expert A-Jay Orr. A-Jay Orr is a Veteran, 3x Award-Winning Author, founding member of the Ohio Chamber of Commerce for Veterans and […]
This month, Google makes ads more prominent but many say it is not enough. Greg Finn says that Google Ads will decline as they are relying too much and too soon on Ai and forcing clients to use their auto-campaigns such as Performance Max or Ai recommendations. Only time will tell but we think that Google is […]