Distracting From Distractions
Businesses have slowed down. As the election hits we coined “distracting from distractions,” a strategy that means people are lost in the news cycle and spending less, so our job has been to distract people just long enough from their distractions of viral videos, YouTube, news, and tiktok that they might remember, “oh yeah, I need to fix my appliance” or “right, I’ve been looking to get new floors” and then they take action. Our ad windows are getting smaller, but targeted display and video ads are working well right now.
We can only hope that attention comes back post election. Data suggests 85% of consumers will cut holiday spending https://www.usatoday.com/story/money/shopping/2024/10/15/holiday-shopping-forecast-2024/75267869007/ yet, it is still less for more with a 7% overall increase in spending as things are more expensive and people look for experiences in store with the upcoming holidays. For now, the world is caught up in the noise. We recently shared a great blog piece about the 3 secret SEO strategies and why they are aren’t talked about READ IT, it’s not a gimmick and is the truth from what works for our best clients and why some clients fail.
Speaking of failure, as a business we have many successes and we have failures. Every failure has one common thread: Lack of communication. Whether it be on us or on the client, it can happen. Right now, we all need to communicate better and unify as a country but also it helps in business. From team members to leaders to clients to customers, we all just want it done. However, the best work is spread and done when everyone communicates. Asking tough questions, challenging, and moving forward together is vital to growth and success.
For clients, I encourage you to ask us questions, to learn more, and to challenge us. We’ve shown in the article cited above that our best clients challenge us in positive ways and do the work leading to higher rankings on average of 20+ spots.
So if you are nervous about asking for a meeting or asking a question, ask it! We want your feedback & insights about your business and welcome a conversation. One more thing, please Go Vote!
SPECIAL ANNOUNCEMENT
Kow Abundant Wins Best Rated SEO Agency Award
Winner of Local Excellence Award 3rd year in a row!
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Award winner of Local Excellence SEO, 2023, 2022, & 2021 from Upcity.com.
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Winner Expertise.com named a top SEO agency in Columbus.
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Winner of SocialAppsHQ top 3 Facebook Marketing agencies.
Top Questions From Customers
Here are the top questions this month from our customers:
1. In case you missed it, What is the status on the Google trial? What will happen to Google?
The closing arguments for the second trial will occur November 25th before Thanksgiving. Each side will have 30 minutes to present and then the judge will have questions. Then sometime in January a verdict and possible punishment after is expected. We don’t know what will happen but the DOJ stated in the very beginning their goal was to breakup parts of the business. This could mean a sale of properties like the ad bidding system or other areas of the business.
We welcome this change and think that Google and other big tech should be broken up for more competition to happen. The arguments were it would be like if Goldman Sachs owned the NYSE, this is like Google owning the bidding system as well. More competition would be so much better for the industry and also allow for better products. We feel that Google now is cornered and making poor decisions especially with AI. A recent example was to have Google LSA disputes rely totally on AI to handle any charges or disputes. We even had a customer who called our client running ads saying, do you service electric gates and they did not but were still charged for that customer as AI found no fault in it. AI has a long way to go still.
2. Do you manage reviews, and do you do review outreach via SMS or email?
Yes, we do manage reviews and actively engage in review outreach via SMS and email.
Positive reviews are invaluable for building trust and credibility with potential customers. By actively managing your online reputation, you can:
- Enhance Brand Reputation: Positive reviews can significantly boost your brand’s image.
- Increase Local SEO Rankings: Reviews impact local search engine rankings.
- Attract More Customers: Positive reviews encourage potential customers to choose your business.
- Gain Valuable Insights: Customer feedback can help you improve your products and services.
3. Why is video important on our website? And how can we use video to advertise?
Video content has become increasingly important for modern websites. Videos can significantly enhance user experience, increase engagement, and improve search engine rankings. In fact, people stay 2 minutes longer on a site that features video.
Here’s why video is essential:
- Improved User Engagement: Videos can captivate viewers and keep them on your website longer.
- Enhanced Brand Storytelling: Videos allow you to tell your brand’s story in a compelling way.
- Boosted SEO: Video content can improve your website’s search engine rankings.
- Increased Conversions: Videos can drive more conversions by providing valuable information.
Video Advertising Strategies:
- Google Ads: Target specific keywords and demographics to reach your ideal audience.
- YouTube Ads: Leverage YouTube’s massive user base to promote your brand.
- Social Media Ads: Use platforms like Facebook, Instagram, and TikTok to share video content.
- Video Streaming Platforms (YoutubeTV, Pluto, Roku, Youtube, etc.): Reach a wider audience through targeted video ads.
By incorporating video into your marketing strategy, you can effectively engage your audience, boost your brand’s visibility, and drive more conversions. Contact Kow Abundant for video production today.
Kow Abundant, leading the way in affordable, effective SEO solutions for small businesses in Columbus, Ohio contact us today
Ready to Elevate Your SEO Game?
Contact Kow Abundant today for personalized, affordable SEO services that put your small business on the map.
Check us out on TikTok https://www.tiktok.com/@kowabundant
If you have any questions or would like this kind of help please contact us at Kowabundant.com/contact
IMPORTANT SEO, GOOGLE ADS, and Local Ohio Tech News
So much to cover and we wanted to give you all the latest news so here it is. We included some older items as well as we feel they relate are very important.
LOCAL & ECONOMY
Intel halts progress in Ohio, DeWine demands federal funding now from Biden. – It seems development is waiting to see who gets in office from 2024 elections. Trump and republicans have said they will abolish the Chips Act thus ending Intel factories in Ohio. Vice President Harris remains committed to the Chips Act and Intel in Ohio.
$2 billion more in data centers coming to central Ohio – we continue to grow!
SEO & Ai NEWS
Recent Halloween Google Update Hits SEO
https://www.seroundtable.com/halloween-2024-google-search-ranking-update-38338.html
A peak into Googles DOJ legal defense strategy: cities security concerns if breakup occurs.
https://blog.google/outreach-initiatives/public-policy/doj-search-remedies-framework/
What is the ideal content length on pages for SEO? Google responds https://www.searchenginejournal.com/googles-answer-on-ideal-content-length-for-seo/530589/
DRONE
Take Action! Use this link to reach out to your congress member easily to prevent the DJI drone ban and join the cause. https://droneadvocacyalliance.com/
PRO TIP
Be smart with popups and don’t put them on your homepage. Keep your rankings high while improving conversion rates. Here are the SEO popup dos and donts.
https://searchengineland.com/microsoft-copilot-ads-change-appearance-trigger-447186
DIGITAL ADS/PPC NEWS
Google has biggest Ad Revenue Quarter Ever – charging more for less
Bing Ads Revenue up 18% – Wow
https://www.seroundtable.com/microsoft-advertising-bing-earnings-38334.html
Microsoft Ads will appear in copilot AI search results with new look.
https://searchengineland.com/microsoft-copilot-ads-change-appearance-trigger-447186
Long difficult process now easier. Change your Google Ads payments yet and initiate process yourself.
https://searchengineland.com/microsoft-copilot-ads-change-appearance-trigger-447186
SOCIAL PLATFORM NEWS
YouTube extends shorts length to 3 mins, we applaud them. https://www.searchenginejournal.com/googles-answer-on-ideal-content-length-for-seo/530589/
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Linkedin accuracy
Christmas time, hold it off
Reddit Thinks I own a Chicken Coup, I dont.
Windows, what did you do?
It has been a long time since they were a student driver.
Boy, it’s starting to get chili already. 
Thanks for reading! Please comment below with any questions. Still reading this huh? Maybe you would be interested in some of these articles.
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