November Newsletter - Will Google Ads Decline?

November Newsletter – Will Google Ads Decline?

This month, Google makes ads more prominent but many say it is not enough. Greg Finn says that Google Ads will decline as they are relying too much and too soon on Ai and forcing clients to use their auto-campaigns such as Performance Max or Ai recommendations. Only time will tell but we think that Google is […]

October Halloween SEO newsletter

Google Core Updates – Spooks SEO Pros

Google Core Updates – Spooks SEO Pros Halloween is coming soon and Google released 3 major updates in September that had many SEO pros spooked. Finally, Google uses its powerful local search in more exciting ways to help local businesses. Google rolled out 3 major core updates in September, the Google core update, the Helpful content update […]

Where did the term branding come from?

Where did the term branding come from?

The term “branding” came from a cow, of course! The term comes from Old Norse Brandr or to burn. Instances of branding date back 6,000 years ago from the ancient Eqyptians. Farmers would brand their cattle as a way to keep track of them. From there, the idea of ownership and branding were connected. Michelangelo […]

June Newsletter from Kow abundant. Sitting in front of the owners car with custom license plate shows off what is a purple Kow?

June Small Business Newsletter

Exactly what is a purple cow? Pictured above is my license plate, it reads, “PRPL KOW” which refers to a purple cow. So what exactly is a purple cow? The phrase comes from marketing icon, Seth Godin, it means that businesses need to find their purple cow or something truly unique about the business that […]

Kow Abundant Owner, Ted holds paper clips outside the office and behind him is a giant orange paperclip bigger than he is.

May Small Business Newsletter

Kow Abundant is Growing! We are expanding and it starts with a new local bank. We have partnered with Columbus local Heartland bank for more expansion of our business. We are excited for these changes and support and will be hiring new marketing people to join our team! Expansion begins with capital and we are […]

October 2021 SEO Google Ads Spooky Newsletter

October SEO & Google Ads Newsletter

Spooky Search Trends October doesn’t have to be spooky  for small businesses. This time of year lends itself to showing your Halloween spirit by being fun, creative, and inventive. From spine-chilling promos to fiendish culinary delights we may so indulge in this month, the Halloween spirit is at hand so don’t miss out! Here are […]

New SEO newsletter for September

Big SEO Newsletter for September 2021

Be Ready for Q4 What’s the deal with lower conversions and higher ad costs in September? This Labor Day, many small businesses saw an increase in ad costs over the weekend. This was due to more advertisers spending ad dollars for Labor Day Sales and less people clicking on stuff and spending money. September often […]

August SEO Newsletter for Small Businesses, image of owner Ted in front of his offer which has a giant orange paper clip in front of a beautiful blue sky with light shining through the clouds

SEO Newsletter for August 2021

August SEO Newsletter from Kow Abundant Now that summer is here and we all get a nice juicy taste of being out and about again, I keep having to remind myself and my clients of a certain word. Patience is one lesson from the pandemic. Now that we are adjusting to a much closer version of “normal” […]