Google ads is getting serious about verification.

Google Ads Gets Serious About Verification

Google Ads Goes Full Tilt on Verification

Verify by Oct 10th or Google Says your account will be suspended.

Google Ads has been very aggressive with verifying all accounts. Even going so far as to say that accounts that do not verify starting Oct. 10th will be suspended.

In order to verify you need to go to your Google Ads account, click at the top under Tools, then Advertiser verification. You may also have a notice at the top of your screen.

To verify, some need only provide their DUNs number and address while others need to submit documents such as their drivers license and IRS forms like CP575 or proof of EIN from the IRS.

If you need further help contact Kow Abundant if you are in the Ohio area or have a connection to Ohio.

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Top Client Questions Of The Month:

Thanks to all the clients and newcomers for these great questions. Watch the Video Newsletter below for more detailed answers. Here they are.

  1. How do I calculate ROI? How is lead calculated?

To calculate the ROI of digital ads, you need to track the following metrics:

  • Ad spend: The total amount of money you spent on digital ads.
  • Conversions: The number of desired actions that users took on your website or landing page after clicking on your ad. This could be a purchase, a signup for a newsletter, or a download of a white paper.
  • Conversion value: The average value of each conversion. This is how much money you make from each customer who takes the desired action.

Once you have this information, you can use the following formula to calculate your ROI:

ROI = (Conversion value * Conversions - Ad spend) / Ad spend * 100%

For example, let’s say you spent $1000 on digital ads and generated 100 conversions worth $10 each. Your ROI would be calculated as follows:

ROI = ($10 * 100 - $1000) / $1000 * 100% = 900%

This means that you made 9 times more money from your digital ad campaign than you spent.

It is important to note that ROI can vary widely depending on the industry, the type of digital ads you use, and your target audience. However, a good rule of thumb is to aim for an ROI of at least 5:1. This means that you should make $5 for every $1 you spend on digital ads.

Here are some tips for improving your ROI on digital ads:

  • Target your ads carefully. Make sure you are showing your ads to people who are most likely to be interested in your product or service.
  • Use relevant keywords. When you are creating your ad campaigns, choose keywords that are relevant to your target audience and the products or services you offer.
  • Write compelling ad copy. Your ad copy should be clear, concise, and persuasive. It should also be relevant to the keywords you are targeting.
  • Test different ad formats and placements. Experiment with different ad formats and placements to see what works best for your target audience.
  • Track your results regularly. It is important to track the results of your digital ad campaigns so that you can see what is working and what is not. This will help you to improve your campaigns over time.

If you are struggling to improve your ROI on digital ads, you may want to consider working with a digital marketing agency like Kow Abundant. They can help you to create and manage effective ad campaigns that will reach your target audience and generate results.

  1. How do I set up a payments profile?

To set up a payments profile in Google Ads, follow these steps:

  1. Go to your Google Ads account.
  2. Click the Tools & Settings icon in the top right corner of the page.
  3. Under Billing, click Payments profiles.
  4. Click the + button to create a new payments profile.
  5. Enter the required information, including your name, address, and payment method.
  6. Click Save.
  1. How do I verify my business through Google Ads advertiser verification?

To verify your business through Google Ads advertiser verification, follow these steps:

  1. Go to your Google Ads account.
  2. Click the Tools & Settings icon in the top right corner of the page.
  3. Under Billing, click Advertiser verification.
  4. Click the Get Started button next to Verify your business.
  5. Enter the required information, including your business name, address, and website.
  6. Click Submit.

Google will review your information and send you an email notification within 5-7 business days to let you know if your business has been verified. If your business is verified, your business name and location will be displayed in the Ads Transparency Center and in ad disclosures.

If Google needs more information to verify your business, you will be notified by email. You can then provide the additional information or documentation that is requested.

Here are some tips for completing the Google Ads advertiser verification process:

  • Make sure that the information you submit is accurate and complete.
  • If you are a business entity, such as a corporation or LLC, you will need to provide documentation that proves your legal existence. This could include a certificate of incorporation or a business license.
  • If you are advertising on behalf of another business, you will need to provide documentation that proves your authorization to do so. This could be a letter of authorization from the business owner or a contract.

Once your business has been verified, you will have access to certain features and benefits that are not available to unverified businesses. For example, you will be able to run ads for more sensitive products and services, such as financial services and healthcare products.

  1. What is the deadline for most accounts before they could be suspended without Advertiser verification?

According to Google Bard, The deadline for most accounts before they could be suspended without Advertiser verification is October 17, 2023. This policy will impact some advertisers, but not all. Advertisers who are on monthly invoicing are not required to complete Advertiser verification and may directly appeal their account suspension. We are encouraging our clients to verify by October 10th or prior to be safe. The earlier the better so do it now.

  1. What ID and info do I need to submit for advertiser verification?

A document for the organization

A letter or notice issued or stamped by the IRS, such as CP 575 that confirms your Employer Identification Number (EIN)

A copy of the organization’s Form 8871, 8872, or 990 from the IRS website

A state-issued certificate of business registration or incorporation

Your organization’s most recent SEC filing, including Form 10-K, 10-Q, or 8-K

A business credit report from Experian, Equifax, or TransUnion

An ID to verify it’s really you—Note: It has to match whatever name is on the docs like CP575 for example for the name if possible. Otherwise, your license or the account owner’s ID that would be with the IRS ideally.


Driver License


State ID

Green Card

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If you have any questions or would like this kind of help please contact us at


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This month’s charity to support is
Halt Violence

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Halt Violence located on Broad Street in Columbus Ohio.
Each month we sponsor a charity and invite you to join us in donating. This month we are donating to Halt Violence on Broad Street in Columbus Ohio.Halt Violence is a nonprofit agency with street cred—saving lives through street mediation and changing minds through mentorship. We do it better than anyone because we are focused on getting results.

Squashing beef and saving lives is our mission.

Donate to Halt Violence

This Month In Memes

Verify your Google Ads is coming very soon.

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Did we mention to verify Google Ads?

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Our local post office on Henderson road.
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Sure, just work your magic now.

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Get Presale tickets now for TCL 2023. Buy Early and Save. Listen to the Thermostat Podcast with all new episodes on work culture and leadership in 2023.

The Thermostat Podcast with Jason Barger. A workplace culture and leadership podcast going 150+ episodes strong

The Thermostat Podcast with Jason Barger. A workplace culture and leadership podcast going 150+ episodes strong

Thanks for reading! Please comment below with any questions.

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