I’m going to save you some time and go straight to the good stuff. When comparing the best WordPress Email Popup plugins out there there are two categories, paid and free. Sure, if you want to spend $29 per month on an email plugin you will get a substantial amount of value from Sumo. It offers lots of customization with the paid version. Let’s focus on small businesses, solopreneurs, and freelancers who more than likely want a low cost solution. Between the free email popup plugins out there I tested the most popular ones which are Sumo, Popup Builder, and Yeloni Exit Popup.
Sumo – Free Version : ⭐⭐ out of 5 stars
Good: Tons of features and will do what you need to with lots of expansion.
Bad: Free version left you really dry needing the paid version to do anything so I really can’t write a solid recommendation. They don’t even give you a trial so you can’t guess how well this actually works without paying for it. Sumo
Yeloni Exit Popup : ⭐⭐⭐⭐ out of 5 stars
Good: Excellent free plugin with tons of features and works great with current WordPress versions and excellent support via Facebook, highly recommended! Mailchimp integration out of the box. Yeloni
Bad: Some premium features require payment to work but that is still half the price of Sumo.
Popup Builder – Free Version : ⭐⭐⭐ out of 5 stars
Good: Lots of features, once integrated it works well
Bad: Popup interface was difficult to use and requires more of a coder to get working.
The clear winner is Yeloni Exit Popup. For the value you are getting an amazing set of features, excellent support, and mailchimp integration for free! It doesn’t require much coding experience and is flexible. Sumo comes in second but would only be recommended if you want to pay for its premium features. Popup Builder gets a higher score than Sumo for being a free plugin once you get it working it works well. Getting it working is a different story and requires a knowledgeable coder/developer to properly configure. It has a lot of great free features which is why it scored higher than Sumo but it is too difficult to get configured.