As a business owner, you already know that it’s important to maintain a web presence. But, unfortunately, millions of other business owners know the same thing. You need to have a great looking site, but it’s not going to do you much good if it doesn’t rank all that well. A recent study from SEO Tribunal has found that 61% of companies list growing their SEO as a top business priority.
And that’s where a lot of businesses struggle. Getting a well-designed website is fairly simple. If you have the time and patience, you can even put it together yourself using a template or web design software. That’s the easy bit.
It’s getting traffic to the site that is going to prove to be a much greater challenge. Whereas we know what every site needs to have to look good and impress clients, we also have to know how to impress the search engines.
And as anyone who has been running a site for a while will tell you, that can prove difficult to do. The problem is that there really is no set formula for SEO. A lot of the time, getting your site to rank well can be something of a hit-and-miss affair.
Getting that elusive top spot on any search engine can be a matter of trial and error. And then, just as you might seem to have a handle on it, the rules change. Your site can go from zero to hero and back again seemingly overnight.
How Do I Get My Site to Rank Well?
It’s not great for businesses. And yes, you can pay to advertise your site, but none of us have unlimited marketing budgets for endless campaigns. PPC advertising is also only effective up to a certain point anyway. People do not trust sponsored results and tend to focus their attention more on the organic results.
It leads us back to the main issue – how to convince a search engine that your site is credible and worthy of one of the top spots? We wish that we had a simple answer for you, but there really is not one. The search engines keep what factors help you rank well in their algorithms a closely guarded secret.
It’s annoying but we’re not completely helpless in this area. As the team at SEO Tribunal found out, there are some tips that prove highly effective. We’ve published a copy on this page so that you can see exactly what they found out.
SEO insights are never a short read, but they are well worth the time if you want your site to perform well. If we had to choose just one aspect to focus on for now though, it would be content creation. Kow Abundant offers a content creation service for their clients to help grow their followers, expand their reach, and inform customers of new updates. It’s no longer good enough to slap together some content and stuff it full of keywords.
75% of SEO is actually off-page, while only 25% is on-page.
Most people make the mistake of believing that what’s on your website is the key to SEO. Instead, backlinks, social signals, social media, directories, and many other “off-page” practices will prove to be even more valuable than you ever thought possible.
In fact, shoddy content that reads badly is actually going to cost you traffic in the long term. One of the factors that we know for sure that search engines consider is how long someone stays on your site. If the content on the site is relevant to the visitor, of high quality, and useful to them, they’ll stay to read it.
Another key SEO tip is the importance of backlinks for your website. Ignite Visibility goes over this in their Ultimate Off-Page SEO Guide. In the guide, they give great detail about the importance of backlinks to gain traction on your website, improve page-rank authority, and gain user trust for higher rankings. Backlinks are important because they are links from other websites that link back to your site. Read the guide for more tips on how to get more backlinks, this can often be as simple as reaching out to other websites and asking for them to link to you.
View this great SEO Infographic: https://seotribunal.com/blog/
If you are interested in SEO services and are in the Columbus Ohio area, contact Kow Abundant today 614-230-2308, otherwise, check out SEO Tribunal.