Top 99 SEO Mistakes

Top 99 SEO mistakes made by Small Business

We actually have 103 and the list keeps growing! Here are the top 99 SEO mistakes made by small businesses today.

  1. Your website pages content is too simple and generic
  2. Not putting your site on Google Search Console
  3. Not paying attention to SEO best practices
  4. Not using popular keywords or search terms in your content
  5. Having duplicate page titles and descriptions
  6. Not using alt tags on images
  7. Having a poorly designed webpage structure
  8. Having a slow website
  9. Not using SSL or HTTPS
  10. Not using Google Analytics or having that code on your website
  11. Not submitting your sitemap to Google
  12. Marking your site as no-index (yikes!)
  13. Not claiming your Google My Business (GMB) listing
  14. Not optimizing your Google My Business listing
  15. Not responding to every client review on Google My Business
  16. Not updating your business hours and phone number on Google My Business listing
  17. Having unneeded web pages
  18. Using poor, low-quality images or too high-res images
  19. Having webpage titles that are too long
  20. Having bad meta descriptions
  21. Not using a content tool or plugin to optimize your pages
  22. Not optimizing for mobile!
  23. Having mobile menus that are not usable
  24. Having bad user-interface UX for mobile
  25. Trying to do it all yourself
  26. Not asking enough questions or giving up
  27. Knowing that your site is a problem and doing nothing about it

  28. Using bad and poorly optimized website hosting can affect your page speed and Google ranking.
  29. Not updating your website…like ever.
  30. When you use keyword stuffing on your pages. This means just putting in keywords for the sake of ranking, this really hurts your SEO.
  31. Having pages that have nothing to do with your business
  32. Going after high-competition keywords; where you have no chance.
  33. Not having any internal links to other pages of your site
    1. This is known as “sticky factor” and helps people stay on your site by visiting other pages. An example of this would be for you to check out our monthly video newsletters by signing up at the bottom of the page.
  34. Not having any calls to action; you are a business after all!
  35. Having links that don’t work
  36. Having your phone numbers not clickable or direct to the wrong phone number
  37. Neglecting what your customers are searching for
  38. Not answering customer questions on your website; this one saves you time and headaches
  39. Having an old, dated website
  40. Not talking about your services or what you do on your website
  41. Having a website that is constantly down or having problems
  42. Having outdated coupons or content on your website
  43. Not listing your hours on your website
  44. Having only one way to contact you or no phone number or no email form
  45. Having a broken email form
  46. Having annoying popups that break your website
  47. Having small images that don’t look right
  48. Poor sentence structure
  49. Website pages that just don’t make sense
  50. Not notifying Google when you make changes to your website
  51. Having an overly complex mobile menu structure
  52. Not tracking your performance with Google Analytics
  53. Not creating goals within Google Analytics
  54. Not performing even a basic SEO audit (it’s free for crying out loud!)
  55. Not performing a listings citation audit (again, it’s free here)
  56. Having outdated listings out there on the web for your address or NAP-W
  57. Not being listed on Siri or voice searches
  58. Not listing your website address on Bing places
  59. Not taking advantage of Bing Webmaster tools; one of the best tools out there.
  60. Many businesses do not have a formal marketing plan
  61. Not upgrading old content on your pages
  62. Not having a backlink plan or building backlinks
  63. Buying backlinks, yikes!
  64. Having no review generation strategy
  65. Not having a Youtube strategy
  66. Not having Youtube videos for small business at all
  67. Expecting to have a number 1 ranking and no patience
  68. Trying to trick Google using black-hat SEO techniques
  69. Not blogging or writing; this includes not promoting your posts
  70. Your images are not SEO optimized
  71. Not using h1 tags or heading tags correctly
  72. Only using HTML and not a CMS like WordPress
  73. If you are using WordPress, not using plugins to optimize your website
  74. Not optimizing for local searches and local customers!
  75. Not having an SEO plan in place
  76. Not having an emergency posting and website updates plan
  77. Not updating your main image slider on your homepage
  78. Having broken pages or 404 errors
  79. Having broken links or images
  80. Having annoying chat dialogues or poorly optimized plugins
  81. Over-optimizing with way too many site plugins or addons
  82. Having videos on your site that don’t work or are more than 8 years old and don’t look good anymore
  83. Not taking advantage of structured data, schema, or rich snippets; Google loves this stuff.
  84. Poor mobile design; we have said already this but wow this one is important, especially with Google’s mobile-first indexing. It just breaks our SEO-hearts seeing poorly optimized mobile small business pages.
  85. Focusing too much on social media and not on SEO
  86. Not using Google analytics to know where your converters are online: what really drives your business!
  87. Not checking the Google My Business insights for your maps listing
  88. Not having services, products, and business description in your Google My Business (GMB) listing.
  89. Your website is too general and not tailored to your niche audience
  90. If You’re Everything to Everyone, You’re Nothing to Anyone

  91. The inverse is true when small businesses have no social media presence
  92. Not listing your business on local directories or chamber of commerce or similar sites
  93. Being afraid to blog or make videos; these are some of the greatest link builders you can do for your small business
  94. Seeing errors or Google warnings and not fixing them ASAP; the major item here is when a site is potentially hacked causing problems and spreading it to others.
  95. Duplicate page errors and warnings; get these fixed soon
  96. Having unreasonable SEO expectations. SEO takes time and setting basic marketing goals help
  97. Leaving long-tail keywords out of your SEO strategy on your page content
  98. Not diversifying your SEO strategy; include video, audio podcasts, social content updates, and website presence and blog posts.
  99. Sometimes you should focus on Google Ads as part of your SEO strategy, let me explain.
  100. There are some small businesses that simply can’t beat the SEO competition. Some competitors spend millions of dollars and decades on their SEO. In this case, it can be a wise strategy to make Google ads or even Bing ads and social media posts part of your overall SEO strategy.
  101. Not gettings links back from your partners, distributors, or other local businesses; this includes not getting reviews!

For help with you SEO, contact a Columbus SEO company like us today.

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