July 2020 SEO Newsletter – Top SEO Tips & Questions

July 2020 SEO Video Newsletter

Click to view the July 2020 SEO Video

Video Link – Click to play the July 2020 Video SEO Newsletter.

Top Client Questions Of The Month:

Thanks to all the clients and newcomers for these great questions. Watch the Video Newsletter above for more detailed answers. Here they are.

1. What does not a parent mean with 55+? Child at home? Not having kids now at home?
 For age targeting, browsers fit into a demographic category, which include gender and age range, based purely on the sites that have been visited. In addition, certain publishers actually share demographic information they gather from their website and social media accounts. – Google rep

2. How is income determined for retirees who have assets but lower income? -Julie
Top 10%, above $146,001.
11-20%, $131,001 to $146,000.
21-30%, $111,001 to $131,000.
31-40%, $96,001 to $111,000.
41-50%, $64,001 to $96,000.
Lower 50%, $0 to $64,000.

– Household income targeting is based on census, panels, and survey data. – Google rep

3. Can you have multiple users on an Instagram account? -Jamie
– No, Instagram only allows you to have one master account which you can make a brand or business account. You will have to share a username and password with those who you want to make changes or posts.

4. How does Google Ads prevent or monitor click fraud in my campaigns? – Frank
– A good way to fix this with display campaigns is to set up retargeting for display. Google has special detection for click fraud using its algorithm to remove and not charge you for invalid clicks. If you to go beyond this, there are paid tools or you can use IP address to target and remove IP addresses. You can also use location focus and exclusions to remove clicks. https://www.google.com/ads/adtrafficquality/

5. Recently, someone said I have much lower backlinks than a competitor but other tools say I have more, why is this? – Kenny
– Backlink tools are never 100% reliable so it is good to check different tools as some are better than others. In our experience, Ahrefs is one of the best and then SEMrush, followed by other far behind.

6. Does Google Ads give you the IP address or info about who clicked?
– No, that information is private and Google does not give you specific name, address, or IP info of who clicked. In that way, it is anonymous. There are third-party tools that will show that information like Hubspot at a price of $800 per month.

7. How can I get my website on Google news? – Chris
– Sign up for Google Publisher https://support.google.com/news/publisher-center/answer/9607025?hl=en, fill out the information and add your site there to start. Also, you want to have a news sitemap that you can upload via Google Search Console

8. Should I start my ads over the holiday weekend? – Mark J
– Yes and no. It depends on the platform. If you are running Google display ads then yes as many people will be on their phones during the downtime and you have great potential for clicks and interest. If you are running Linkedin ads then, No. Far less people will be on Linkedin compared to a workweek over the holiday.

Watch the SEO Video Above For more detailed answers

Kow Abundant wins top honors, winner of 2 major SEO awards for 2020 from Expertise.com named a top SEO agency in Columbus. Also, winner of SEOblog.com top SEO agency.
Read the Full Article Here

SEO News and Updates for this month

KOW ABUNDANT WINS SPECIAL SEO AWARDS
Kow Abundant wins top honors, winner of 2 major SEO awards for 2020 from Expertise.com named a top SEO agency in Columbus. Also, winner of SEOblog.com top SEO agency. Read the full article here

SEO
Search Engine Journal: Google Ads’ Policy Crackdowns Continue.
https://www.searchenginejournal.com/google-ads-policy-crackdowns-continue/372088/

Google Update happened June 20-23. This update affected local rankings so do check those using the SEMrush tool from Kow Abundant if you are a customer or get a free audit now from us.

Last month I talked about The 17 Best Free SEO Tools You Should Use in 2020. Well I tried a new SEO plugin called RankMath for WordPress. Most people use Yoast including myself prior. How did it fare?
Review and update of SEO tools RANKMATH use vs YOAST
https://www.semrush.com/blog/free-seo-tools/

Used Rankmath and have seen an increase in rankings. This could be due to Google updates but I have noticed my SEO scores gone up so I think that overall it might be doing better at this point.

Google Search Update:
There was a Google Core Update around May 5th-12th. This caused rankings to decrease for most people.

GOOGLE ADS:
Google has been giving out ad credits as of June 17th to eligible businesses. This is for goobily gook (why do I say this? watch the video) relief.

Search Engine Land: 5 essential tips for optimizing your Google Ads Campaigns.
https://searchengineland.com/5-essential-tips-for-optimizing-your-google-ads-campaigns-336221

FUN
Art fails, memes, and more below.
This month’s charity to support is Cat Welfare in Columbus Ohio
Donate & Learn More Here About Cat Welfare

This Month In Memes

History repeats itself… click image for link
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Owning a small business
78bf76f4 d6a8 4f8c 8a9c 5ee0d1d8e262 | Columbus SEO Company ImageDoesn’t he look like Bradley Cooper?
28cf15e7 d29a 4c89 a5f5 2f2dffdbc800 | Columbus SEO Company ImageFun fact: I watched 28 episodes of Mad Men in 10 days before Netflix stopped carrying it in June. My wife and I watched 3 episodes each night 6:30-9:30pm.
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Pick your own hours!

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The Thermostat With Jason Barger Podcast
Listen to the podcast that I audio engineer with Jason each Tuesday at 7am and wherever you listen to podcasts.

Don’t Forget About Our Ebook!
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Watch our Video Newsletter for even more detailed answers to the top client questions and check out our blog for even more! 🙂

Thanks everyone for reading, stay healthy and stay safe!

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