Embracing the Future: Kow Abundant & Columbus SEO is Growing!
We welcome AJ Sammons to the team at Kow Abundant. AJ has experience in a variety of SEO and Google Ads skills and is helping with client experience at Kow Abundant.
As we grow Columbus grows with us. We love supporting all things local and small businesses are growing right here too. Serving client needs is so important and growing your team is essential. We look forward to the future and to expand even further along with Columbus. As the city grows, so will Kow Abundant.
SPECIAL ANNOUNCEMENT
Kow Abundant Wins Best Rated SEO Agency Award
Winner of Local Excellence Award 3rd year in a row!
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Award winner of Local Excellence SEO, 2023, 2022, & 2021 from Upcity.com.
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Winner Expertise.com named a top SEO agency in Columbus.
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Winner of SocialAppsHQ top 3 Facebook Marketing agencies.
Top Questions From Customers
Here are the top questions this month from our customers:
1. You can do amazing things with AI now and it can write blogs and answer questions right?
Yes, and there also seem to be people who abuse or overuse it. To get good articles, you really need to be a good writer as well. The same fundamentals apply, and it’s even more important to review the article that you get. Treat AI like an intern. They can give you ideas and do a lot of the leg work for you, but you still have to review the work and make sure that it all makes sense and is properly written.
– we find all the time and AI hallucinations or mistakes occur. As experts in the SEO industry we can tell when something doesn’t make sense even if it might be well written. In these cases we have to go in and add more context to it.
– AI provides a great starting point but is not the end destination. It still requires diligent editing and review to make it work. Especially one that will rank well online given increased competition. Remember, all your competitors are now using it too so you have to differentiate yourself and be better than them.
– somewhat good news is the AI euphoria has worn off a bit unless businesses are actually using it on a continued basis for their website so there are lots of opportunities still if people are diligent and consistent.
2. How often should I blog? – We often say to clients if you can blog once per month fantastic! We know how busy business owners are and blogging once per month seems easy but when you have a million things to do it gets difficult.- if you are able to blog twice per month all the better. That is the number we would really like to see but for most business owners it’s just not possible that’s often where we come in for writing consistent content and getting it published.
– We are talking about sitting down and focusing on blogging to produce rich high quality blog posts. This means sentence structure, telling a story, making it fun with images, and making it worth someone’s time to read and learn from.
3. Is it better to have a separate website for a part of our business or to have it within our existing domain?
– In our experience the businesses that do the former often have issues down the line. Between managing a separate website and having more SEO work, maintaining a separate site is significantly more work and often doesnt help the business in the long run.
– Due to this we recommend making it another landing page on your existing site. The existing backlinks and authority of your current site often helps more with SEO for that page as well.
– Ultimately it is a business decision. If it is truly a separate business and you want it to be fully separate then in that case separating the site could be beneficial. Think about it long term and what would best help that part of the business for you.
– generally for best SEO we recommend keeping it on your existing site.
4. Ai articles are frowned upon 
by Google right?
– Google released a statement in Feb 2023 saying that it allows Ai content. It would be pretty hypocritical for Google to say it doesn’t right?
https://developers.google.com/
– There are even guidelines on how to implement Ai content. The best guidance is to check the work and think of it as work you get from an intern. Check the links, check the grammar, check the article data to see if it all makes sense. Those that don’t credit Ai and that don’t edit Ai writing are the ones more likely to have issues or be penalized. Like anything, don’t abuse its use on your website.
– So yes, Google allows it on your website and it is okay to use it. In fact, our agency uses Ai in many ways to power content for our clients and deliver smarter websites to their customers while improving SEO. For more information contact Kow Abundant.
5. What are the best AI image generating apps or programs now?
– We get this question often from various businesses and we don’t like to let the cat out of the bag completely as we have our own internal tools and it’s somewhat of our secret sauce but there are a ton of tools out there to help you with your business.
– There’s now basically an AI tool for every part of content creation and writing for your business.
6. In our experience, the best tool is your imagination and what you create in your head. Your vision is what can become reality now using some of these tools.
– We just filmed a local commercial and we used AI to help organize the structure of scheduling and organizing some of the script that we wrote but we still relied heavily on our own vision and imagination to create it. This includes using local studios for renting equipment going on site and actually filming it and having our own editors put it all together.
The obvious tool is chatGPT, which is probably the best tool for its value. There are a ton of other tools and more expensive tools that we use as well, but I wouldn’t recommend those for most businesses because they might be Overkill in your capacity.
Prompting and learning how to prompt AI is one of the most important aspects of using AI. We teach our employees how to prompt how to do it right so that you get so much more value out of these tools. Most people just don’t know how to prompt or ask the wrong questions and get horrible answers with AI.
For image generation, I’d probably recommend being a co-pilot, which is available in the Microsoft Edge browser, and you can ask it to generate images. There might be certain limitations, though, on commercial use, so be aware of that, and sometimes you have to pay more for certain licenses like we do to use it for commercial use.
7. Does Google Guaranteed charge per click or view?
Google Guaranteed does not charge by clicks or views, instead it charges by leads. This means that you are charged for getting a lead. Lead costs can vary per industry and are based on demand or competition. For more information on Google Guaranteed watch our full video
https://www.youtube.com/watch?
Ready to Elevate Your SEO Game?
Contact Kow Abundant today for personalized, affordable SEO services that put your small business on the map.
Kow Abundant, leading the way in affordable, effective SEO solutions for small businesses in Columbus, Ohio contact us today
Check us out on TikTok https://www.tiktok.com/@kowabundant
If you have any questions or would like this kind of help please contact us at Kowabundant.com/contact
IMPORTANT SEO, GOOGLE ADS, Local Ohio Tech News
So much to cover and we wanted to give you all the latest news so here it is. We included some older items as well as we feel they relate are very important.
LOCAL & ECONOMY
Massive Columbus cyber security breach affects critical infrastructure.
https://abc6onyourside.com/news/local/columbus-officials-race-to-protect-resident-data-after-cybersecurity-breach-private-date-technology-breach
Cleveland hit with Ransomware, closed City Hall for 11 days. Columbus city urges all employees to change passwords immediately.
https://www.10tv.com/article/news/local/cleveland-ransomware-attack-columbus/530-1397caca-5f3d-4f8d-8964-27e0d787f1e3
Marketers suggesting we are currently in a recession based on headlines.
https://searchengineland.com/how-to-manage-seo-campaigns-during-economic-downturns-387398
Google Announced $2.3 billion in Ohio data centers coming. https://www.nbc4i.com/news/local-news/columbus/google-to-invest-another-2-3-billion-in-ohio-data-centers/
Intel delays new facility in Ohio
https://www.daytondailynews.com/local/intel-announces-delay-in-completion-of-20-billion-ohio-chip-plant/UJE3GXPUNBEFBGEDC3UA3OUWAY/
Unions workers crusted by Intel delays
https://www.news5cleveland.com/news/politics/ohio-politics/ohio-union-leader-frustrated-as-intel-delays-20-billion-project
SEO & Ai NEWS
New core update from Google expected soon. Lots of testing and search volatility now.
https://www.seroundtable.com/google-search-ranking-algorithm-update-37777.html
Google responds to biggest ranking algorithm leak ever, it’s real but how current is it we don’t know.
https://searchengineland.com/google-responds-to-leak-documentation-lacks-context-442705
Google algo updates rarely have a press release, update on combatting bad AI content
https://blog.google/products/search/google-search-update-march-2024/
https://searchengineland.com/google-released-massive-search-quality-improvements-with-march-2024-core-update-and-multiple-spam-updates-438144
Google DOJ case closing arguments, landmark antitrust case coming to an end, could impact search or be status quo
https://searchengineland.com/googles-huge-search-market-share-loss-wasnt-real-data-revised-440191
A poll by YouGov in conjunction with The Economist found that Americans generally approve of the Google DOJ lawsuit (41% in favor, 19% opposed)
Google slowly losing search market loss to Bing and others, still dominates at 87%
https://searchengineland.com/googles-huge-search-market-share-loss-wasnt-real-data-revised-440191
Google says no perfect SEO formula exists, avoid tricks.
https://www.searchenginejournal.com/google-no-perfect-formula-for-search-rankings/505335/
New Google algorithm coming
https://www.seroundtable.com/next-confirmed-google-search-ranking-algorithm-36795.html
Listing open times for business a ranking factor with Google
https://www.searchenginejournal.com/google-confirms-business-openness-as-local-ranking-factor/504173/
Google rep warns against using AI for SEO advice.
https://www.seroundtable.com/google-dont-use-llms-for-seo-advice-37781.html
DRONE NEWS
DJI Drone ban gets a small win in recent Senate bill.
https://dronedj.com/2024/07/11/dji-drone-ban-senate-update/ drone ban passed in house last month https://dronedj.com/2024/06/18/dji-drone-ban-update-senate/
PRO TIP
Build authority, gain credibility, and take hold of generative AI search by blogging. Become an industry expert in your field by frequently blogging about your industry. We see the biggest gains from businesses that blog in coordination with us.
https://searchengineland.com/blogging-build-trust-brand-loyalty-ai-444393
People read content written by humans for longer than if written by AI. They also say they will read content written by AI but reviewed and modified by humans longer vs AI content alone.
People read content written by humans for far longer more than 50%+ vs written by AI
DIGITAL ADS/PPC NEWS
Many marketers concerned about increasing AI automation in ads. Google responds.
https://searchengineland.com/google-exec-advertisers-ai-concerns-437115
Google Ads goes heavy with First Party Data, you should too!
https://www.thinkwithgoogle.com/future-of-marketing/privacy-and-trust/build-customer-relationships-and-trust/
The Most popular ads platforms, Google Ads number 1
https://www.semrush.com/blog/advertising-platforms/?utm_source=twitter&utm_medium=post&utm_campaign=socialorganic&utm_term=social_organic&utm_content=may20
Google changed Ads prices by 15% says witness, damming evidence if true for DOJ case. Winning auctions by 20% over second place bids
https://yhoo.it/3QguVZe
Google Auto created Assets now a thing. Most clients should not allow AI carte-blanche to create ads.
https://www.seroundtable.com/google-ads-ai-automatically-created-assets-live-english-36880.html
This month’s charity to support is
Special Olympics Ohio
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| Donate to Special Olympics Ohio |
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