November Newsletter - Will Google Ads Decline?

November Newsletter – Will Google Ads Decline?

This month, Google makes ads more prominent but many say it is not enough. Greg Finn says that Google Ads will decline as they are relying too much and too soon on Ai and forcing clients to use their auto-campaigns such as Performance Max or Ai recommendations.

Only time will tell but we think that Google is moving too aggressively to make up for the GA4 missteps and more coming in 2023.

Elon Musk finally owns Twitter. What will happen to the social media platform under his reign? Many advertisers like GM are pulling out their ads and many are leaving the platform ahead of time as he is unbanned accounts and making big changes to the platform.

Can anyone stop TikTok growth? TikTok is gaining massive appeal and users are flocking to it. Where Meta is losing billions on its Metaverse while trying to make legs a thing. We post videos on TikTok and have seen explosive growth on the platform as well. This doesn’t always turn right into sales but getting noticed certainly is nice too.

120f866f 263c 7eab b6c7 b58d304e5547 | Columbus SEO Company Image

We dedicate this month’s newsletter to Ted’s (owner) late father, Bruce who recently passed away. He will be greatly missed. Bruce’s full obituary can be found here and visitation will be held Nov. 2nd from 4pm-7pm at Schoedinger on Zollinger.

b8f1e1ef 0140 b37a 4f1f 07809f192b4c | Columbus SEO Company Image

If you or someone you knows has the marketing chops we are looking for then inquire on our website at

UpCity Announces local excellence award winners and Kow Abundant was selected as a winner!

Recently Named a Top Digital Marketing Company from

2022 Best SEO Agency Award
Columbus Ohio!

Top Rated Digital Marketing Agencies in Columbus

Top Client Questions Of The Month:

Thanks to all the clients and newcomers for these great questions. Watch the Video Newsletter Here for more details.


Thanks to all the clients and newcomers for these great questions. Watch the Video Newsletter above for more detailed answers. Here they are.
1. If I remove conversion actions, will it remove conversion historical data?
– Yes, it will remove data from Google Ads but if you have it linked or it originated in GA4 the data will remain.

2. Display expansion vs Display Ads
– Shows ads to more specific ppl who searched exact terms from campaigns. There is debate now amongst Google Ads pros about using display expansion or not. Gregg Finn says that Google Ads is poised to decline because it is forcing everyone into auto buckets for their campaigns. We are in a time of uncertainty with Google Ads. Google is pushing too hard for Ai solutions and performance max that have shown good results for some but allow very limited and few controls. Also, you are unable to actually know your keywords in some cases due to the Ai nature of the system.
– This means that Google can place you wherever it sees fit to. This is not a good plan for many who want to control where they show especially if it is on sensitive areas or websites they do not want to be part of.

3. What is TARGET ROAS?
– is return % of ad spend total, so spend and get 200% return for example. Target your return on ad spend is available to certain campaigns that perform well and Google Ads has more confidence in using TROAS.

4. Should I put a value on my conversions even if they don’t really have one?
– Yes, this is very important for Google Ads and it allows Google to focus on the conversions that actually matter to you much better.
– Calculate your conversion value and then you can add a number to your conversions so Google Ads can properly estimate the conversion worth. The higher value, the more Google Ads will focus on those conversions!

5. I have heard TikTok has worked well for businesses, should I do more on Tiktok?
– TikTok is worth trying and the work you put in can pay dividends later. It is up to you to find the best platforms to use for your business. Try it out and see if you like it. We are on TikTok

If you have any questions or would like this kind of help please contact us at


Google announces broad core update rolled out mid September. On heels of helpful content update.

Search Engine Roundtable: Google Search Ranking Algorithm Update On October 22, A Day After The Spam Update Finished.

Search Engine Journal: Goodbye Google Webmaster Guidelines, Hello Google Search Essentials.

Search Engine Roundtable: New Google Business Profile Web Search Menu Now Rolling Out.

Referrals are keys to business. Offer referral programs like discounts, credit or money back to people who give referrals.


Search Engine Journal: Google Makes Ads More Distinguishable From Organic Results.

This month’s charity to support is
LSS Faith Mission

Each month we support a charity and donate to it. This month we encourage you to join us in providing meals this Thanksgiving (yes it is already coming) to Faith Mission & to Mid-Ohio Food Collective Food Pantries in Columbus Ohio.

Click the link to donate with us!

49b0c5b5 31c4 4709 5409 6be0cf04e524 | Columbus SEO Company Image

Thermostat Cultures Live ’22
Nov. 4th, 2022 A Powerful and Interactive hybrid event This Year! Click Here


1c466e74 b885 af4e 0f6e 7b5451e78804 | Columbus SEO Company Image

This Month In Memes

Stop trying to make the Metaverse happen.


People are leaving Twitter after Elon Musk’s purchase
3d5a6469 31fe 8f03 ede8 50c5688f9265 | Columbus SEO Company Image

Ideas worth saving
Entrepreneur Meme New Idea

Owning a small business
d671f589 a205 4e16 95ea 3bae3ca2236d | Columbus SEO Company Image

Wow! That sure helps to spend locally for the economy!127935ac 41ce 424b bee5 fb9118ca5921 | Columbus SEO Company Image

10 Ways to Support small businesses
1ebd48ac 12a1 4f81 b54b 3aebd4d7e0ba | Columbus SEO Company Image

SMB’s Do what it takes!
0d8c2333 43ed 4848 8c15 f724584d54c9 | Columbus SEO Company Image

Thanks for reading! Please comment below with any questions.

Still reading this huh? Maybe you would be interested in some of these articles.

What is the best word count for an SEO meta description?

Google Ads or SEO, Which is better?

We made one of the best marketing ebooks known to modern humans, ready to kickstart your marketing?

Kow Abundant is Now Hiring

Kow Abundant is Now Hiring – Click the image for apply or view more

Leave a Comment

Your email address will not be published. Required fields are marked *

Add Comment *