The Secret PPC Strategy That We Do Now
“It’s the economy stupid”, famously said James Carville, well we are feeling that in Columbus with businesses today. We have seen changes in spending habits from our insights in Google Ads data as more conversions are coming from display ads vs search ads right now and let me tell you why…
We are in a period ofย “distracted attention”ย that we are paying for in the ad business now. Customers are pausing spending and all eyeballs are on the election and news cycle to see what happens. Luckily, there is a near-endless supply of display and news media to jump in on for businesses. This includes Youtube, YoutubeTV, pluto, and Roku, display ads, and more.
Our customers are seeing the best sales and conversions now in display and video ads. The secret strategy we employ now are display and video ads.ย For the moment, things are moving away from search to display and video ads but we expect that to quickly jump back after the election.
We still recommend customers to diversify and video reels and stories are getting tons of attention. We even ran our own Reel recently that got 5K views in a few hours organically; much more than traditional Youtube views. We offer Reels to our clients as well.
So doing video, social, and display ads is key during this time and even into the holiday season based on data we see from our customers. Customers are also spending less and if you can distract customers attention from the election and news you have a chance at capturing sales this cycle. Best of luck!
PS. I want to thank all the well wishes from clients and friends as I was in the hospitalย recovering from my colitis issues. I really appreciate you all and thanks for your kindness during this time. If you can, please donate below to this month’s charity.
SPECIAL ANNOUNCEMENT
Kow Abundant Wins Best Rated SEO Agency Award
Winner of Local Excellence Award 3rd year in a row!
-
Award winner of Local Excellenceย SEO, 2023, 2022, & 2021ย from Upcity.com.ย
-
Winnerย Expertise.comย named a top SEO agency in Columbus.ย
-
Winner ofย SocialAppsHQย top 3 Facebook Marketing agencies.
Top Questions From Customers
Here are the top questions this month from our customers:
1. Google LSA ads are getting expensive, should I put more of my budget into Google Ads instead?
This is a business decision and it depends. If you are seeing more competition now you arent alone. Google LSA prices are increasing in large part because Google sent an email in July stating that they would “rely on AI” to handle disputes from now on. This means you can’t dispute charges and the all powerful AI will make decisions for you. A bad move we think but Google is moving this way. So costs are rising. Also competition for Google LSA relies on the top 2 so in many cases if you don’t have the budget you won’t show. For these reasons we see pullback and customers doing more Google ads or display or video ads.
2. What is the status on the Google trial? What will happen to Google?
The closing arguments for the second trial will occur November 25th before Thanksgiving. Each side will have 30 minutes to present and then the judge will have questions. Then sometime in January a verdict and possible punishment after is expected. We don’t know what will happen but the DOJ stated in the very beginning their goal was to breakup parts of the business. This could mean a sale of properties like the ad bidding system or other areas of the business.
We welcome this change and think that Google and other big tech should be broken up for more competition to happen. The arguments were it would be like if Goldman Sachs owned the NYSE, this is like Google owning the bidding system as well. More competition would be so much better for the industry and also allow for better products. We feel that Google now is cornered and making poor decisions especially with AI. A recent example was to have Google LSA disputes rely totally on AI to handle any charges or disputes. We even had a customer who called our client running ads saying, do you service electric gates and they did not but were still charged for that customer as AI found no fault in it. AI has a long way to go still.
Kow Abundant, leading the way in affordable, effective SEO solutions for small businesses in Columbus, Ohioย contact us today
Ready to Elevate Your SEO Game?
Contact Kow Abundant today for personalized, affordable SEO services that put your small business on the map.
Check us out on TikTok https://www.tiktok.com/@kowabundant
If you have any questions or would like this kind of help please contact us at Kowabundant.com/contact
IMPORTANT SEO, GOOGLE ADS, and Local Ohio Tech News
So much to cover and we wanted to give you all the latest news so here it is. We included some older items as well as we feel they relate are very important.
LOCAL & ECONOMY
Intel CEO commits to Ohio plants with new Amazon deal.
https://www.instagram.com/p/DABOeyVuDIC/?igsh=MTd6OWo1MHJ0aThvZw==
SEO & Ai NEWS
New Study Finds that Requesting Google Reviews should be treated like customer service – We agree!
https://www.searchenginejournal.com/new-study-finds-that-review-requests-should-be-treated-like-customer-service/527158/
DRONE
Take Action! Use this link to reach out to your congress member easily to prevent the DJI drone ban and join the cause. https://droneadvocacyalliance.com/
DIGITAL ADS/PPC NEWS
Google Ads trial update: is Google a monopoly? The closing arguments are nov 25th.
https://www.reuters.com/technology/google-ad-tech-trial-outcome-no-death-blow-win-or-lose-2024-09-30/
Study confirms there is no “best” bidding strategy. Conversion tracking most important
https://searchengineland.com/google-ads-bidding-strategy-analysis-446899
|
|
|
Cows for Halloween
Do you have a brain?
Actual Email I got from Chase. Sorry not sorry.
One was a fake we bought on eBay and one is real. Can you tell which one? Reveal below
It is the one on the right that is fake.
Thanks for reading! Please comment below with any questions. Still reading this huh? Maybe you would be interested in some of these articles.
What is the best word count for an SEO meta description?
Google Ads or SEO, Which is better?
We made one of the best marketing ebooks known to modern humans, ready to kickstart your marketing?