Google Ads first mentioned that it would stop tracking users back in 2019 when it announced Privacy Sandbox. This represents a major change from how Google targets users moving away from session-based and individual tracking to what they call FLoC. FLoC tracks users using event-based and group-focused signals. This means that users will be put […]
You can use Google Ads to target people based on household income. Household income ad targeting allows you to further breakdown demographics of your potential customers using Google Ads. Google often suggests to leave income targeting open but in certain cases, it can be beneficial to use income targeting in Google Ads. Google’s household income […]