Artificial intelligence (AI) is everywhere right now — headlines, podcasts, boardrooms. Tools like ChatGPT, Jasper, and Copy.ai are rewriting the playbook for content creation. And while the hype is real, so is the opportunity. For Columbus businesses looking to stay competitive, AI content tools can be a game-changer — but only when used strategically. Here’s […]
Every time Instagram tweaks its algorithm, the ripple effects are immediate: reach drops, engagement shifts, and marketing strategies suddenly feel outdated. Spring 2025 is no exception — the latest changes are here, and if your business depends on Instagram for visibility, it’s time to pay attention. The new algorithm update is part of Meta’s ongoing […]
It’s Tied! Brice and Lockbourne at 1.0% have the lowest tax rates as a municipality of Columbus Ohio. If you’re looking for an extra bonus, congrats to those who live and work in Dublin Ohio whose effective rate is 0.5% lower than those in Columbus or other parts of the city. Taxes are a time […]
Recently I was asked a great question that I didn’t know the answer to. It lead me on a quest for knowledge. The question was, “how many people click the ads at the top of a search vs later in the page? Google closely guards this data so no one actually knows what the truth […]
Award-Winning SEO Company in Columbus Kow Abundant is proud to announce a record-breaking year, sweeping the board in 2024 with an unprecedented number of SEO awards! Our dedication to providing top-tier SEO services in Columbus and throughout Ohio has been recognized by leading industry authorities, solidifying our position as a true leader in the field. […]
Why does the question “Is SEO dead?” keep coming back each year all the way back to 2001, as noted by Google’s John Mueller who explored, “Is SEO on a dying path”? What makes this concept so persistent, even as digital landscapes shift dramatically? What is inside that magic black box of AI that so […]
Distracting From Distractions Businesses have slowed down. As the election hits we coined “distracting from distractions,” a strategy that means people are lost in the news cycle and spending less, so our job has been to distract people just long enough from their distractions of viral videos, YouTube, news, and tiktok that they might remember, […]
The 3 SEO Secrets That Actually Matter (and No, It’s Not What You Think) The internet is overflowing with “hacks” and “tricks” that supposedly guarantee instant rankings. But let’s be real, if those worked, everyone would be ranking #1, wouldn’t they? At Kow Abundant, we’ve cracked the code on what truly drives SEO success. And […]
The Secret PPC Strategy That We Do Now “It’s the economy stupid”, famously said James Carville, well we are feeling that in Columbus with businesses today. We have seen changes in spending habits from our insights in Google Ads data as more conversions are coming from display ads vs search ads right now and let […]
Wake Me Up When September Ends September has hit hard and fast for business owners as the economy is looking rough for some businesses. We see sectors already adjusting budgets for the season but we don’t recommend that. In many cases, competitors are increasing ad spend and those who can compete are winning, those who […]