Where did the term branding come from?

Where did the term branding come from?

The term “branding” came from a cow, of course! The term comes from Old Norse Brandr or to burn. Instances of branding date back 6,000 years ago from the ancient Eqyptians. Farmers would brand their cattle as a way to keep track of them. From there, the idea of ownership and branding were connected. Michelangelo […]

June Newsletter from Kow abundant. Sitting in front of the owners car with custom license plate shows off what is a purple Kow?

June Small Business Newsletter

Exactly what is a purple cow? Pictured above is my license plate, it reads, “PRPL KOW” which refers to a purple cow. So what exactly is a purple cow? The phrase comes from marketing icon, Seth Godin, it means that businesses need to find their purple cow or something truly unique about the business that […]

Kow Abundant Owner, Ted holds paper clips outside the office and behind him is a giant orange paperclip bigger than he is.

May Small Business Newsletter

Kow Abundant is Growing! We are expanding and it starts with a new local bank. We have partnered with Columbus local Heartland bank for more expansion of our business. We are excited for these changes and support and will be hiring new marketing people to join our team! Expansion begins with capital and we are […]

April Newsletter for small buisnesses about SEO and digital marketing news in Columbus, Ohio

April Newsletter for 2022

April is here! Big Google News April 1st is not only April fool’s day, it is also the start of Q2 for businesses. This goes from April 1-June 30th and marks summer as well which if you have been outside lately we desperately welcome! Lots of companies started advertising in March and April as warm […]

The March Newsletter for small business from Kow Abundant

March Newsletter for 2022

Spring Forward March 13th! The Spring equinox is March 20th, 2022, and marks the first day of Spring. In Ohio, we can’t wait for the weather to get warmer. The flowers and plants begin poking out more and we all start going out more. In the Northern Hemisphere, the March equinox (aka spring equinox or […]

Feb 2022 Newsletter for small businesses

February Newsletter for 2022

February Editorial from Kow Abundant  Love is in the air as February rolls in and you will start seeing new promotions all over the place to celebrate love and each other. Kow Abundant works with a variety of businesses to this effect so we have to think extra hard about it! Google has seen lots […]

October 2021 SEO Google Ads Spooky Newsletter

October SEO & Google Ads Newsletter

Spooky Search Trends October doesn’t have to be spooky  for small businesses. This time of year lends itself to showing your Halloween spirit by being fun, creative, and inventive. From spine-chilling promos to fiendish culinary delights we may so indulge in this month, the Halloween spirit is at hand so don’t miss out! Here are […]