1. Improve your website content – Adding relevant keywords to your website is a great way to improve your SEO. By adding keywords that match what your customers are searching for you can gain an edge over your competition and improve your SEO. A great way to find relevant keywords can be found in this […]
I get this question a lot, “what is better SEO or Google Ads?” I also hear, “should I focus on SEO or Google Ads?” Both SEO and Google Ads have their advantages and disadvantages. They also require an investment of time and money but each has differences in the investment required. Google Ads is Google’s […]
What Did $50 Million dollars get you? This cute character was known as Spuds Mackenzie and was the most recognizable living figure in the mid-80s. Budweiser spent $50 million on ads, products, videos, giant blow-up figures and you name it. Now, the media landscape has changed. People will take photos like these and share them […]
Business headshots are an important piece of conveying a message of professionalism to other businesses and clients. Since I own my own business, near the top of my list was getting some great headshots of myself to use on all social channels. Sometimes, I will write blog posts or have an email newsletter (signup below) […]
Many business owners do not know how their website’s SEO really is. An SEO site analysis helps give you a baseline for understanding where you are and what can be improved. Under the hood, a website holds all kinds of information that Google and other search engines use to better rank a website. Truth be […]
A business mission statement is a bedrock of what you do and how you treat customers. It spreads throughout your company and becomes the ethos to everyone involved. Businesses often overlook the simplest elements that make the ending result a total joy for the customer. A mission statement sets your company’s goals and mindset down on […]
You want to be authentic when you post something on social media; really you should be. Being a freelancer or self-employed business owner, it is essential that you keep driving the business and that can mean posting to social media. When personal tragedy strikes it can be impossible to be motivated to do so. So […]
I sit in the barber’s chair and hear the snipping of the scissors as Jill cuts my hair. Having tons of things on my mind, she asks, “so what are we doing today?”. My response is indignant and I blurt out some nonsense just saying, “short”. Troubles of money, struggles with work, and my wife […]
So how do you do it? How do you grow Twitter and gain a following? Most importantly, how do you retain connected, interested, and high-value users? Twitter is a great social media and business lead-generation tool if you know how to use it. The power of Twitter lies in its ability to easily connect with […]
The crowd cheered in Columbus, Ohio at Ace of Cups as the band opened their set. The band talked briefly to mention their song titles, “now we are going to play Gemini”. The crowd cheered even louder this time excited to hear what’s to come. A friend of mine, Mike, said he was going to […]