December 2020 Tips for Small Business Newsletter

December Tips for Small Business Newsletter

Kow Abundant wins top honors, winner of 2 major SEO awards for 2020 from Expertise.com named a top SEO agency in Columbus. Also, winner of SEOblog.com top SEO agency.

Read the Full Article Here

Top Client Questions Of The Month:

“I don’t know what’s going to happen this month” – Roger

Thanks to all the clients and newcomers for these great questions. Watch the Video Newsletter above for more detailed answers. Here they are.

1. Does Facebook Affect SEO? Does Social Media improve SEO?
– Google says that Facebook does not affect your SEO rankings but it is important to have social media links on your website and have them link back to your website which actually can give you a slight boost.

2. Is SEO better than Google Ads? 
– Find the answer about this very topic here

3. Will Google Ads PPC help my SEO?
– Not officially no. Google says that paid PPC ads do not directly correlate to better google rankings or better SEO. It does give you more clicks to your pages and people viewing your site which has SEO benefits and could increase the number of shares or links to your website but it does not officially give you better SEO by paying for Google Ads.

4. Can you schedule Google Ads?
– Yes, Google Ads can be scheduled to any day of the week, weekends, and blocks of time as well. 

5. How does Google Ads use customer email list with remarketing?
– If you have a lifetime budget of $50K+ you can use custom remarketing lists in Google Ads. This allows you to use your own or purchase customer lists for targeted campaigns using Google Ads, very helpful for getting new leads!

6. How often does user tracking last for audiences and display ads? – SJ
– You can actually set the time in Google analytics for these lists from 30 days to 180 days.

7. Is Instagram a good place to sell smaller or impulse buys? – Kathleen
– Overall, yes. There are many sellers with great success selling products through Instagram where the sales cycle is short and it is a smaller purchase. When a short video about the product is all you need or some great images it can really do well. 

Watch the SEO Video Above For more detailed answers

Video Link – Click to play the December Video SEO Newsletter.

 

SEO NEWS

There was a Google search update the last week of November. This affects search rankings and performance for most businesses.

Black Friday sales record online. 22% increase

https://www.trtworld.com/business/us-black-friday-online-sales-near-record-high-41894
Thanksgiving online sales up 21% this year. 

https://www.cnbc.com/2020/11/27/thanksgiving-day-online-sales-hit-record-5point1-billion-up-21point5percent-from-last-year-adobe-says.html

AWS downtime issues over Thanksgiving 

https://techcrunch.com/2020/11/25/daily-crunch-amazon-web-services-stumble

Search Engine Roundtable: Google Ads Maximize Clicks Bid Strategy Going Away January 2021.
https://www.seroundtable.com/google-ads-maximize-clicks-bid-strategy-30356.html

PRO TIP

Use Customer retargeting Campaigns
Use your customer lists for special remarketing campaigns in Google Ads. Ask Kow Abundant how we can help.

Checkout – We’re all in the Lemonade Business Featuring Michael J Fox! 
https://kowabundant.com/blog/were-all-in-the-lemonade-business/

Cameron Mitchell Book Review and Podcast!
https://kowabundant.com/blog/bookreview-cameron-mitchell/

This month’s charity to support is
Holiday Wish Franklin County Children’s Services

Join Us & Donate to Holiday Wish Now

 

Each month we support a charity and donate to it. This month we encourage you to donate to Holiday Wish with Franklin County Children’s Services.

This Month In Memes

Have the persistence of a raccoon
You got this!
Change starts todayA good plan now

Sales pipeline

Thanks for reading! View some other great articles:
Ted Bigham: Ted lives in Columbus Ohio and is the owner of Kow Abundant in Upper Arlington Ohio. Also, he has written for various blogs and publications for the last 5 years. His photographs and graphics have been featured in national newspapers and ad campaigns with clients including local and national brands like Sbarro, Bath & Body Works, and Germain Lexus. He enjoys playing tennis with his beautiful wife and is the drummer for the Columbus Jazz Arts Group Community Band in his free time.

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