January 2021 SEO Newsletter

January 2021 SEO Newsletter

January 2021 (wow!) SEO Newsletter

Top Client Questions Of The Month:

Thanks to all the clients and newcomers for these great questions. Watch the Video Newsletter above for more detailed answers. Here they are.

1. How does Google Ads use my customer email list for remarketing?
– Google Ads uses customer match based on a list that you submit in csv format with your customer emails to match those to people online. If a match is found then it can target those people with display ads that you choose. Requires $50K min lifetime ad spend. https://bit.ly/3nNY3WX

2. How does pagespeed insights or site loading time affect SEO?
– John Mueller said that sites are just interpreted as “really good” or “pretty bad”. This does not fare well for an SEO trying to shave off tenths of seconds from a website’s load time. There is merit to improve site loading speed but don’t worry too much about this. Improve page speeds will improve ancillary factors like site UX, users will stay longer on pages, and make the overall experience better for customers which is very important. It is said Google may use loading speed more in 2021.

3. Will Google Ads PPC help my SEO?
– Not officially no. Google says that paid PPC ads do not directly correlate to better google rankings or better SEO. It does give you more clicks to your pages and people viewing your site which has SEO benefits and could increase the number of shares or links to your website but it does not officially give you better SEO by paying for Google Ads.

4. What is a good display click-through rate (CTR)?
– When running display ads Google says that 1% is a good click rate but I hold my clients to a higher standard and want them to be at 0.5 or above and ideally 1%+. Display ads are a numbers game you display many to your audience and try and get a good number of clicks. you can improve your click rates by having good ads with the right targeting.

5. Why would there be a disadvantage to putting all my products on Google Shopping?
– I have seen that using a handful of select products can many times be better than all of them for advertising because often there is not enough budget to focus properly on all the products. The high ticket items often get underserved. That is why selecting your top products can work better. Pick around 30 key top performers to focus on that match the budget you can spend for Google Ads to get good ROI.

6. I have heard Yext is not as good as Moz listing service or vice versa, which one is better?
– At Kow Abundant we use a custom listing service only available to select SEO agencies that go beyond the traditional 40 plus listings of Yext or Moz and takes it all the way to 70 plus listings including getting your own personal rep to help when you have listing issues. This is great for local businesses when they need help and Google my business won’t deliver.

Moz and Yext both very similar in their approaches to online listings. Their listings are also passive and as soon as you cancel you risk losing your updates. Not to mention they don’t have as many listings as Kow Abundant service. We did a video on data aggregators to talk a little bit more about this and what it means check it out here.

7. Does Zoning Impact Google ranking?
– Yes it does. If your business is located in residential zoning it can lower your local rankings vs if you were located in Commercial zoning.

Watch the SEO Video Above For more detailed answers

Kow Abundant wins top honors, winner of 2 major SEO awards for 2020 from Expertise.com named a top SEO agency in Columbus. Also, winner of SEOblog.com top SEO agency.

Read the Full Article Here
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Video Link – Click to play the January 2021 Video SEO Newsletter.


There was a major Google search update in December. This affects search rankings and performance for most businesses. Google your business and let us know the keywords you use and how you rank.

Here’s what people Googled this year as they tried to make sense of 2020.

Top SEO Advice From Google – Summary: More of the same

Google Passage Indexing is Coming in 2021 – Big Changes Afoot

Facebook reveals 15% of small businesses failed during pandemic 



Retarget your top 5% of existing customers who have been to your website
Google allows for the creation of smart lists so that you can retarget your top customers to show them your ads. Create custom ads for these top prospects that encourage an action such as buy now, a flash sale, or limited-time offer.

Inc.: 15 Years Ago, Steve Jobs Perfectly Summed Up One of the Biggest Lessons of 2020.

In Lieu of donations this month please carryout your top local restaurants & support them!

Each month we support a charity and donate to it. This month we encourage you to carryout your favorite local restaurants and support them.
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Find Local Restaurants

This Month In Memes

What are your resolutions?
e66495bc f7b9 45b3 8f14 14cf033e50d1 | Columbus SEO Company ImageDare we not say its name!
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It feels so good to shop local in Cbus
0c4e2e0e 2f65 4485 a17b b2aa1d0d8db7 | Columbus SEO Company ImageIt really does!
4f03a7db 30ac 4ad2 8932 3ccd1a981c74 | Columbus SEO Company ImageWipe away 2020
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Thermostat Podcast Featuring Jason Barger

Listen to inspiring leaders and season 4 launches this month!
Click Here to listen

Don’t Forget About Our Ebook!
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