Recently I was asked a great question that I didn’t know the answer to. It lead me on a quest for knowledge. The question was, “how many people click the ads at the top of a search vs later in the page? Google closely guards this data so no one actually knows what the truth […]
Distracting From Distractions Businesses have slowed down. As the election hits we coined “distracting from distractions,” a strategy that means people are lost in the news cycle and spending less, so our job has been to distract people just long enough from their distractions of viral videos, YouTube, news, and tiktok that they might remember, […]
The Secret PPC Strategy That We Do Now “It’s the economy stupid”, famously said James Carville, well we are feeling that in Columbus with businesses today. We have seen changes in spending habits from our insights in Google Ads data as more conversions are coming from display ads vs search ads right now and let […]
Wake Me Up When September Ends September has hit hard and fast for business owners as the economy is looking rough for some businesses. We see sectors already adjusting budgets for the season but we don’t recommend that. In many cases, competitors are increasing ad spend and those who can compete are winning, those who […]
Embracing the Future: Kow Abundant & Columbus SEO is Growing! We welcome AJ Sammons to the team at Kow Abundant. AJ has experience in a variety of SEO and Google Ads skills and is helping with client experience at Kow Abundant. As we grow Columbus grows with us. We love supporting all things local and […]
Google Ads Goes Full Tilt on Verification Verify by Oct 10th or Google Says your account will be suspended. Google Ads has been very aggressive with verifying all accounts. Even going so far as to say that accounts that do not verify starting Oct. 10th will be suspended. In order to verify you need to […]
Q4 we urge businesses to “diversify” their ad strategy. There is a lot of volatility now in the ad space and on Google. Marketers urge customers to start thinking about the holidays 3 months prior. Can you hear Mariah Carey lurking around the corner? Start thinking about your holiday strategy now marketers are saying. So where […]
Clients are seeing decreased performance after the GA4 updates last month as we expected. Kow Abundant is offering new highly competitive services. Kow Abundant is growing, as the top SEO company in Columbus we evaluated and updated our offerings to be class-leading and ahead-of-the-pack so they better-fit today’s marketing needs for clients. As such we have updated our services […]
Google’s full transition to new analytics is fast approaching, as of July 1st, 2023 UA3 (the old analytics) will no longer be supported. The digital ads industry is going through a major shift. At the recent Google Marketing event Google showcased a number of Ai “enhancements” to Google Ads as they proclaimed they were an “Ai first […]
Shifts in Ai, Poor Tech Support, & Old Analytics Sunsetting in July 2023. We see big industry shifts and how to react to them. There is nothing permanent except change said the Greek Philosopher, Heraclitus. This is true for digital ads at this time. There are times when big shifts happen and for many of […]