October 2020 Spooktacular SEO newsletter

October Small Business SEO Newsletter

October Small Business Update

Kow Abundant wins top honors, winner of 2 major SEO awards for 2020 from Expertise.com named a top SEO agency in Columbus. Also, winner of SEOblog.com top SEO agency.

Read the Full Article Here

Top Client Questions Of The Month:

“Get me the leads, I’ll Close them!” – Roger

Thanks to all the clients and newcomers for these great questions. Watch the Video Newsletter above for more detailed answers. Here they are.

1. I have noticed across social media ads and Google I am being restricted, this is common for me, what can I do?
– You can appeal but most of these are automated using ai so you might not have much luck. This is common now as Google and others are experiencing more volume they are also being more careful and having a crackdown. Impacted sectors include housing, job and staffing/job postings, and healthcare fields.

2. What is the best online marketing strategy for my medical or health practice? Google ads? Social ads? LinkedIn?
– Limits on healthcare in the adspace are happening. You will run into restrictions and more and more as time goes on. I recommend YouTube as a platform for your business. That covers any potential Google losses also because they connect well. You can also share a YouTube link anywhere and it has social built in. Also medical consider boosted posts on LinkedIn and Bing ads

3. What do you think of yellow pages services? Can I now cancel them now that I use Google ads?
– My general advice would be yes. Google ads will give you more exposure than Yellow page ads overall.

4. Should you upload a video to Facebook/Instagram or just post a link from Youtube?
– You can do either but the platforms ideally want you to post it natively as that provides the best overall experience. 

5. Where should I boost posts? Should I let the post run first then boost?
– Overall, I recommend using either a top post to boost or one that is similar to boost. Use insights tab to view metrics and see what works best.

6. What is the difference between cards and end screens on youtube?
– Cards are for Youtubers to reference other videos are a quick link
– End screens can put up subscribe link and video

Watch the SEO Video Above For more detailed answers

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Video Link – Click to play the October Video SEO Newsletter.

 

SEO NEWS

Yet another Google ranking update coming – wow, so many. Rankings will lower so be prepared for this.

Google Shopping listings go Free mid-October
https://www.seroundtable.com/google-shopping-goes-free-worldwide-30195.html

Hosting matters in SEO rankings
https://www.seroundtable.com/amp/google-cheap-hosts-30137.html?__twitter_impression=true

New Google Algorithm Update Sept. 23rd
https://www.seroundtable.com/google-search-algorithm-ranking-update-30160.html

Google updates verbiage on local rankings
More good reviews now listed as ranking factor

https://www.seroundtable.com/amp/google-how-reviews-impact-local-rankings-change-30158.html?__twitter_impression=true

Google to Block Political Ads after Election day – https://www.foxbusiness.com/politics/google-block-political-ads-general-election

More Americans get their news from Youtube
https://www.journalism.org/2020/09/28/many-americans-get-news-on-youtube-where-news-organizations-and-independent-producers-thrive-side-by-side/

Google Is Going to Block Housing Discrimination starting Oct. 19
Google responded as follows, “This policy change means that if you are tracking the data of users contact email, phone number, their preference and choices etc this is called personalized advertising, when you track the personal data of the users in a way that you can modify ads depending on the users, this is basically done when you ask the user come to any page of your website and ask to enter their information which in urn gets tracked.” This type of tracking is used on certain third party applications like Hubspot and by some business which will be blocked by Google in the future.

PRO TIP

You Need A Holiday Online Strategy Now
https://www.searchenginejournal.com/holiday-social-media-advertising-strategy-why-need/382309/

Top 99 SEO Mistakes Made By Small Business
https://kowabundant.com/blog/top-99-seo-mistakes/

How to Prepare Your business for the COVID-19 normal
https://kowabundant.com/blog/how-to-prepare-your-business-seo/

This month’s charity to support is
Mid-Ohio Food Bank

Donate Mid-Ohio Food Bank Now

Each month we support a charity and donate to it. Recently at the FED chair meeting with Jerome Powell, Chairman Clyburn said that 12% of households with children did not have enough food the last 7 days. Please donate to support Ohio families.

This Month In Memes

Shop small
c046383b 7bac 441e a1ef 8b9fdd23e70e | Columbus SEO Company ImageSupport local
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All too true
302e40e5 fa22 4331 aed2 81dacd92a9e2 | Columbus SEO Company ImageRepresent!
f1856184 2ddc 4c9f bf1b 4ac061f353a4 | Columbus SEO Company ImageIt pays to advertise!
189f0a82 6b9f 4894 8a14 1fac3621c526 | Columbus SEO Company ImageTrick of Treat.
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