I get this question a lot, “what is better SEO or Google Ads?” I also hear, “should I focus on SEO or Google Ads?” Both SEO and Google Ads have their advantages and disadvantages. They also require an investment of time and money but each has differences in the investment required. Google Ads is Google’s […]
Google Business Delays Up to 3 weeks Businesses march on this March. More small businesses are needing help verifying Google Business Profiles; still hating the name change from Google My Business. Google Business directly mentioned to us delays of up to 3 weeks. Clients are also reporting issues with postal mail sweeping the nation from […]
2023 will bring changes to Google, including a massive shift in analytics tracking of websites. Happy Moo Year! It’s 2023 and for small businesses, a new year is a time to look ahead, set budgets, and in the case of SEO, be prepared for what’s coming. Google will be going through a lot of changes […]
This month, Google makes ads more prominent but many say it is not enough. Greg Finn says that Google Ads will decline as they are relying too much and too soon on Ai and forcing clients to use their auto-campaigns such as Performance Max or Ai recommendations. Only time will tell but we think that Google is […]
Google Core Updates – Spooks SEO Pros Halloween is coming soon and Google released 3 major updates in September that had many SEO pros spooked. Finally, Google uses its powerful local search in more exciting ways to help local businesses. Google rolled out 3 major core updates in September, the Google core update, the Helpful content update […]
Columbus is poised to be the next Silicon Valley From major investment in almost all major tech companies, Columbus will be a major tech hub in the next 5 years. Columbus is poised to be a massive tech hub in the next 5-10 years. It looks like Columbus could be a major tech sector in […]
We are officially FAA Drone Licensed, We have liftoff! Kow Abundant is officially licensed by the FAA Part 107 to fly drones commercially in the United States. This month Local Maps is a clear winner for local businesses! We have seen so many insights that point to Google really pushing local maps and people love […]
The term “branding” came from a cow, of course! The term comes from Old Norse Brandr or to burn. Instances of branding date back 6,000 years ago from the ancient Eqyptians. Farmers would brand their cattle as a way to keep track of them. From there, the idea of ownership and branding were connected. Michelangelo […]
Exactly what is a purple cow? Pictured above is my license plate, it reads, “PRPL KOW” which refers to a purple cow. So what exactly is a purple cow? The phrase comes from marketing icon, Seth Godin, it means that businesses need to find their purple cow or something truly unique about the business that […]
Kow Abundant is Growing! We are expanding and it starts with a new local bank. We have partnered with Columbus local Heartland bank for more expansion of our business. We are excited for these changes and support and will be hiring new marketing people to join our team! Expansion begins with capital and we are […]